Viral Marketing Strategy
Viral Marketing is a method of marketing where you leverage "Word Of Mouth" advertising
to drive large blocks of new prospects to seek out and purchase your products and services.

With the thousands of Viral Marketing tools and applications available on the Internet today,
you have the ability to draw thousands of new prospects to your website on a regular basis
that will help you Grow Sales, Increase Profits and Attract and Retain more
Customers Faster, More Frequently and at a much Lower Cost than ever before.

Leverage the Viral Marketing components in our 2010 SEO / Social Media All-In-One System,
and news about your products and services will spread like a good virus should
and draw a record number of new prospects to purchase your offering.

Offer Top Quality & Get Testimonials
  • Offer Top Quality and Superior Customer Service
  • Viral marketing is about spreading the word
  • You have to give customers something to talk about
  • Better yet, something to get excited about
  • Get satisfied customers to offer testimonials on your website
  • To report on your fantastic product or top-notch customer service.
Become A Thought Leader
  • Write Insightful, Informative Articles
  • Write great articles about your niche market
  • Make them interesting and provide useful information
Don't Forget To Use The Right Keywords
  • Finally post them on several article distribution sites
  • An interesting article will eventually end up all over the Web
Business-To-Business Discussion Sites
  • If your offering is targeted to businesses, then a terrific site to start
    a discussion and share your thought knowledge is LinkedIn.
  • After you have set up a profile in LinkedIn, search the group directory and locate the groups that contain your target prospects, then send a request to join these groups. Ideally the groups you join should have a membership of 10,000+.
  • Start a discussion about the problems your target companies are facing, address the origin of the pain and then go on to discuss how they can alleviate their pain.
  • Don't use this opportunity to directly promote your offering, use it as a place to establish yourself as a thought leader in a specific area.
  • Let people know that you are a doctor that can quickly and effectively identify and cure a specific ailment that your target customers face, and prospects will seek you out.
Allow People To Reprint Your Articles
  • Post your articles on your own website
  • Include a resource box and the option to reprint at the bottom of each article
  • Encourage people to reprint your articles on their websites, in their e-zines, newsletters, magazines, or ebooks
Offer Freebies
  • People are naturally drawn to free products and services
  • Offer a free consultation
  • Try a free software trial, a screensaver, videos, or samples of your products
Allow Embedding
  • If you conduct podcasts or webcasts, embed them on your website, blogs and LinkedIn
  • Allow users to easily embed your content on their own websites
Add Recommend Buttons
  • Make it easy for visitors to bookmark and recommend your site
  • Include "Add This" buttons for social networking sites
  • Include Facebook, Digg, MySpace, Twitter, and YouTube
Allow Downloading
  • Provide users with a simple way to download content from your website,
    in a usable format (PDF catalogs, videos, pictures, and whitepapers)
Get Involved In Forums
  • You should especially use those which use signatures, thus allowing
    you to leave yours along with an interesting, informative post
Encourage Comments
  • Provide your users with the chance to voice their opinion and share it with others
  • But don't forget to comment back
  • It's a great way to get a dialogue going and keep the fire burning
Use Email Signature
  • Create an email signature as a mini-advertisement of your company
  • It shouldn't be too long, just good enough to peak people's interest
  • The purpose is to refer them back to your website
  • Make sure you contact others in your niche frequently by email
  • Compliment them on their website or services
  • Offer some advice or an opinion, or just ask a question
Create A Customized Link Directory
  • Create a customized link directory of your link exchange partners
  • Link Directories are a fantastic way to direct targeted traffic to your website
Get Incoming Links / Affiliates
  • Ask other sites in your niche market to link to yours
  • Contact site owners who provide services that compliment your own
  • The more popular a site is, the more traffic will be sent to your own site
Set Up an Affiliate Program
  • In affiliate programs, you pay affiliate websites a commission to send you traffic
  • Affiliate programs have a financial incentive to link to yours and everyone wins
  • These affiliate websites post links to your website and are usually paid for each sale
    or lead they bring you
Use RSS Feeds & Affiliates
  • RSS stands for "Really Simple Syndication"
  • RSS Feeds are used to acquire important Business Intelligence
  • Which gives you valid business reasons to reach out and connect with your target prospects and customers
  • RSS Feeds also are used to automatically distribute articles or content to blogs, website owners, and ezine publishers
Don't Restrict Access
  • If you want news about what you do to spread like a virus, access to it has to be free
  • Do not require people to register or become members to access information this will only discourage them

Click The Icon To Follow Us On:
Outbound Excellence - Complete "TurnKey" Social Media Business Solutions - David Kalstrom - 877-337-2674 www.outboundexcellence.com - success@outboundexcellence.com
IMPORTANT NOTES: The text content of each cell is the property of the individual service provider and the service provider holds the copyrights to the content of the data within the cell comments and on the provider's website. The format of our 2010 "Internet Marketing and Social Media" System is Copyright protected - 2010 by Outbound Excellence, Inc. * All rights reserved. No part of this format may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage or retrieval system, without permission in writing from the publisher. For further information call Outbound Excellence at 1-877-337-2674.